Planned obsolescence refers to the voluntary reduction of the life of a product by the manufacturer in order to increase its consumption. According to French law, which punishes this practice since 2016. The planned obsolescence is “the set of techniques by which a marketer aims to deliberately reduce the life of a product to increase […]
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In parallel with public awareness of the environment and sustainable development, today more and more companies are communicating and orienting their marketing actions towards ecological positioning.This practice is called “greenwashing”. Its goal is to create an advantage by appearing as a “green” company responsible for the environment. In order to praise higher prices, have more […]
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URBAN MOBILITY TODAYThe big cities of tomorrow are shaping today according to technical and technological possibilities, but also societal and environmental issues. Levels of pollution and traffic jams are irritations of everyday life in urban areas, and the situation could become much worse. It is estimated that by 2030, 60% of the world’s population will live […]
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We all know it now the excessive use of plastic has serious consequences on our health and the environment. Plastic water bottles are waste generators, each year, are sold and consumed about 80 billion bottles of water, and in Europe the average recycling rate of plastic packaging is only 40.9%, knowing that the plastic takes […]
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If you are determined to live a more eco-friendly life and are tired of waste. You must feel a little overwhelmed by all the big changes to adopt. Undertaking something new can be stressful when you do not know where to start. Rest assured, you have already taken the most difficult step: decide to change! Focus […]
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